EARTHQUAKES in Philippines: A test of Call Centers’ DEDICATION

Feb 06, 2012 – the central part of Philippines (Visayas) was hit by a 6.8 magnitude (US National Geological Services) earthquake. People were in great panic. Based on my own observation, the whole fiasco started at about 11am in the morning. I was watching the news when suddenly I felt that the whole house was shaking. At the 30^th second of the event I felt the urge or the necessity of going out for safety. When everything settled down, GMA News TV announced the earthquake for national consumption. Highly notable was the tsunami alert raised by PHIVOLCS (the geo department of Philippines). It was an alert level 2 – a low one. A couple of minutes after, I heard screams of people announcing that the water was at E-MALL. The said mall was like a kilometer away from where I live. I got out again and noticed the crowd in a frantic mode. It was panic time. Children were being dragged or carried by their parents and at the same time some are crying. Some people were staring at the sky as though they are waiting for something to appear. Hours after this, the whole area calmed down for a reason that I can’t still figure out. Nevertheless, the ground felt like an expectant father – shaking from time to time. People were still vigilant and nervous even up until now.

Feb 06, was a day that consumed many lives. The populace that lived near the epicenter of the earthquake was badly hurt. It was life costly and traumatic for everyone. Though we are far life as we all know it here in Cebu did not function as normally as it should be.

During hiring orientation in the call centers that I worked with, absence in whatever form or reason is highly discouraged. Actually, it is an action met with hostility. Any center supporting all kinds of L.O.B. knows that absence is indeed something that hurts revenue. Less of this would mean more income for the center. Hence, such action is not tolerated or dealt with aggressively. February 06 was the day when this concept was put to a test.

The dilemma. Classes were suspended during the morning. A lot of people were still on a state of shock. Some brought their families on top of mountains to make sure that they are safe if indeed the feared tsunami comes. In spite of its lifting after two hours since it came to existence, the said alert remained to linger on. This was the situation. For an industry like the BPO or the Call Center such event should not cause any absences – theoretically. Nevertheless, as an industry played and controlled by human factor the theory (even how noble it is) cannot stand when agents themselves don’t show up out of fear – the center shuts down. I mean any boss would not be able to balance revenue versus the human concept of fear. Talking to an employee who did not report to work on the said day she answered the million dollar question as to why she did not report to work. She said, “my daily wage of six hundred pesos would not be able to compensate if something happens to my family”. This is indeed a position worth talking about but one that was answered by some centers.

We know by now that the earthquakes (plural) that happened on the 6^th of February caused some centers to have a high absence rate on that day, some on a skeletal form and yet some shut down. In Ayala for example a big call center housed in Cebu IT tower, employees were asked or did not go to the office. The center shut down. On the same building another center suffered the same situation or was forced to shut down due to the situation that was apparently posing as a standing block. A rumor has it also that some centers have the same fate located in Mango Ave and I.T. Park. This is based on my knowledge and I would love to be corrected if ever there is a need.

On the night of Feb 06 though, a remarkable call center was operating at 95% of its employees. In fact, they were the ONLY center operating in Cebu IT Tower. If ever there are other entities in that building they are not able to match the rate that this center had. Their attendance was almost as perfect as possible. It was another day in the office for the agents working for the center. They may not have the same perks offered by a call center in IT park that considered the day’s work as overtime and of course with a different rate. But these people for the company named EBUSINESS BPO INC was there. The employees were there for no other reason but because they wanted to work. With the permission of the owners of the center, I asked an agent as to why she reported to work. She said, “if I don’t go to work, who will answer the phone? Who will help our customers?” Having said so, I talked to their Business Development Officer as to the reaction of their clients. He simply said, “they were amazed with our agent’s dedication.”

Dedication, a word that is hard to get by these days. It is so because a Filipino employee has a lot of centers as an option. So if, he/she does not like the current that he/she works with. He or She can go somewhere else and be accepted by another. With such situation people can leave an organization or company if they would like to do so. In addition, on such day when the populace of Cebu were in great fear and turmoil it was understood if they would not be able report to work – humanely speaking. Thus making the action of being able to work and make the center operate is indeed a show of dedication to the company. There are other call center agents who reported to work on the said day but I would like to commend that EBUSINESS BPO was able to operate properly because of its dedicated employees. Kudos!

EBUSINESS BPO INC. has proven herself that she can support the needs of her clients. A kind of support at a rate beyond normal circumstances. February six, two thousand twelve marked that day as an example of this center’s DEDICATION. So if I am a client considering centers to handle my account, I would say that this center has an A+. I am just making a comment and not advertising.

US Anti-Outsourcing Bill: A Challenge?

picture source: http://www.businesspundit.com/obamas-tax-breaks-and-outsourcing/

January 7, 2012 - EBusiness BPO's Leadership workshop. Our facilitator, mentioned that the looming problem for BPO or Call Center companies is the "US Anti-Outsourcing Bill". I am not a lawyer. However, my simple critical mind tells me that this future law aims to bring back outsourced services to the United States. Thus, we loose our jobs!

Communication Workers of America has 700,000 members. On its ranks are 150,000 customer service representatives. These are the people who were greatly affected when outsourcing became a global economic trend. A decision made by corporate executives to lower down labor cost. It affected many people on both ends of the world. A lot of lives were changed including mine.

Philippines - a country torn by major political divide. The effects of such atmosphere is felt on the country's up and down economic struggles. One day we were Asia's Economic Tiger. And then suddenly, we slumped down and was part of the elite list of third world countries. We became a country that made a mark during the 70's and later as a nation with many OFW's. This economic downpour stopped when the BPO Industry came in. 

350,000 people are employed. Lives changed as mentioned. The industry offered hope amounting to $11 Billion dollars as of 2011. A big amount enough to stabilize a country like the Philippines. It made lives better not only for the employee but for others in general. I think it is safe to say that it was a life saver though I am not an economist. 

I have been with the industry for five years. I have gained some degree of experience when it comes to how lives are lived here. Now that this Bill looms over our bright horizon - I am perplexed. A Filipino call center agent would instantly loose if the debate starts. 350,000 people would not matter to politicians buying out votes for the 2012 US Elections. We would be like an old version of the television - ON MUTE! Here something to consider. Unlike American Labor Law, Filipinos do not receive unemployment benifits. If we loose our job, then we loose it for good and we do not receive anything from the government. We are left with nothing. Creators of the Bill would justify further that they will not transfer it. But then, they would discourage it. This basically works the same way with the prior argument. 

I once had a customer. She had an internet connection problem. Her name was Sandra. She called her internet service provider's toll free line. I received the call. This was how our conversation went.

"Thank you for choosing..."

Customer cuts off..

"Oh, thank you a Filipino!

"uh, okay. What seems to be the problem?"

"There is a problem. And I actually want to talk to a Filipino agent."

"Oh! May I know the reason why, mam?"

"Because you guys are patient compared to Americans."

I wish I can let you listen to the recording. But I can't because I can no longer pull it out. I cannot reveal the company's name also. But our client was one of the biggest Telecommunication Company in the United States. These kind of calls give us the reason to move forward and be inspired to serve our American customers better. If the debacle is about customer satisfaction based on service delivery and completion - Filipinos can compete. But the kind of competition wherein the field is leveled and fair. A competition wherein we are not looked down or is not about outsourcing. But if the whole thing is done through "their" public opinion then it is settled. 

The Anti-Outsourcing Bill poses as a challenge.I want to see it in a different way. It is for me a chance for the creators to look at the issue on the worlwide stage. I know as representatives they have to take care of their constituents. I understand that they have to be mindful of their welfare. However, consider this thought. Who would you choose? An employee who can deliver Customer Satisfaction but requires high payment. Or an employee who is a College Graduate, CAN deliver an excellent Customer Satisfaction, CAN easily adapt to the nature of the businesss and does not require high cost payment. I think it's logical to choose the second one. 

info sources:


http://www.firstpost.com/politics/anti-outsourcing-us-bill-targets-indian-call-centres-161456.html


http://getrealphilippines.com/blog/2011/12/us-anti-outsourcing-bill-why-filipinos-should-be-worried/

Philippine Nursing Licensure Exam 2011 Results: Mother of Attrition in BPOs?

by: Silver Cepeda

I was on the jeepney this Sunday afternoon. In front of me, were two ladies in white obviously the type that is taking a medical course. Suddenly, one of them just broke out exclaiming that she can never make it. The other one calmed her down and reminded her that she was on a public transport. She stopped her dramatic moment. But it did not tone her voice down1. The sobbing lady proclaimed to the people inside (including me) that she the dumbest person on Earth. She continued on narrating the questions where she made mistakes. They were nurses - I realized eventually. While I was still ignorant to the day's event, our ride passed by South Western University. It came to me that today was the famed Philippine Nursing Licensure  Exams. 

I have been in the BPO industry for almost five years. I may not be the best person to write about this. However, I am also a person who witnessed events that happens after the result of the said exams come out. And it is attrition after attrition. Resignation letters would be the order of the day with reasons such as "Personal and Greener pasture" on its menu list. 

On my first BPO job, there was a time when twenty of my colleagues resigned on the night they got the result. Next day, I heard that the total number of people who resigned was seventy for the whole company. Following after that, calls queue up and service level went down. Twenty people, resigned on a single night! That is something. The reason? They passed the board exams for nurses. 

It is well known today and in this country that we are encountering an oversupply of Nurses. I think the trend of taking this course started last 2002 or earlier. Yes, I was in high school and was informed that my friends outside the seminary would be joining in. They wanted to work abroad. But due to the OVER supply, they ended up jobless and the BPO Industry welcomed them.

I am not cynical to nurses. I don't hate them. I have to be honest that my aunt is a Chief Nurse, my sister and another aunt is a nurse. Thus, I don't have any problem with them. There is just one trend that keeps on happening. And that trend is a vicious cycle that affects a center's operation. Scheduled leaves or PTOs would have to be cancelled because seats are empty.Simply because, the person who used to occupy it apparently resigned or went AWOL having passed the board exams. This practice triggered some centers to ban nursing graduates. They simply would not accept them. But then again, my trainer in Convergys once said that a nurse happens to be the kind of employee who demonstrates patience on the phone. With this aspect or attitude, they get good customer satisfaction. So there is a dilemma now. There are things that needed to be considered.

There are different reasons why a center suffers in attrition. I am not saying that it is solely because of the board exams' result. Nevertheless, it is a factor. Again, based on my experience. The painful fact is, attrition does not just start after the exams. Sometimes it happens before it. The reason? They need to submit certain requirements and thus they cannot report to work. Whatever the reason is, an absence is still an absence affecting the service level of a center.

The results may not be the mother of all attrition. However, there will be. I think so. The solution to avoid this cycle is not to accept or to ban nurses from the BPO industry. It would be an unprofessional decision. They are still people with a diploma and is a college graduate. So they matter. But what I am saying is, that the nurses who would like to work in call centers should or must have a certain level of commitment. A high one - I hope. I have seen licensed nurses flourished or grew in the industry. In fact a fellow TL of mine is a licensed nurse. And she has been in the company longer than I did. She was and is dedicated with her job. She did not make it her "stepping stone" like some people that I know of. 

There is challenge now for Human Resource personnel. They should not be dismissing nursing graduates.They are still future resources of the company. However, they must set up some plans in order for these nursing graduates to work as long as needed. They must do this to assure a center's quality performance.