Tuesday, December 13, 2011

Call Center agents:Not the Average Juan dela Cruz


by: Silver Cepeda


Call center, the most sought after job in the Philippines. As of March 2011 it ranked as the second (http://businesstips.ph). So there are many thoughts that go with this job. There are many speculations about its nature. I can still remember the amazement of a friend’s father when I told the process of my job. He gave me a gaping mouth followed up with a big “wow”. He could not believe that someone from Cebu can fix an internet connection of a customer in Texas. Well, it is one positive comment! In another case, I attended a friend’s party in Manila. I was filled with disgust when someone exclaimed that mostly call center agents have AIDS.  The thought of using the word “mostly” disgusted me. I am not! I do not hate people who have this disease. But I also don’t have plans to have one. So what are call center agents? Are they the new hero for this country or just the average Juan dela Cruz?

Call center agent, a person who works in a BPO company that takes call. It might take a long while if I would explain what BPO is. Let me put in a very simple flow. Say you have a company in Manila. Let us say the nature of the business is online buying and selling. Now, people would call on a minute’s basis to buy and sell items. Now you want to save money by lowering your labor cost. As the owner of the company you know that people who are hired in Manila has higher pay compared to, if you hire someone from the provinces. You got the same quality but different pay. So you look for a person that has a center, say in Eastern Samar. And that center can provide you with good service in terms of providing you qualified agents to answer your customers’ calls. As has been discussed previously province rate is lower that to a city rate (considering the Philippine set up). There is a plus since you only have to pay them or the site owner in the province and does not need to worry about facility, etc! Hence, outsourcing is born. And the people who are taking calls are center agents. Normally, though the term “call center” is used to address people who are in the outsourcing business. If you understand it, then we are fine if not I would love a comments!

The world was at its knees during the recession period not so long ago. Countries like America suffered so much. Some of its renowned companies that belonged to the fortune 500 lost its luster or died along the way. However, in spite of this unfortunate development, Philippines did not suffer that much. Outsourcing became the trend that time. For a company owner in the United States, it was an assured way to maintain operation while saving some money or lowering down labor cost. While here in the Philippines it was an industry that boosted the economy. Dollars were still dollars and thus we became stable. Now, BPO is an industry worth $14B! This is second to the OFW’s generated dollar revenue. The industry’s (BPO) growth could have never been realized if not for those people who stayed up at night and talk to irate American customers. The industry grew and so did the country. Sacrifices were made and here we are! A few weeks ago a report was shown in CNN branding Philippines as the new call Center KING! That is something…

Thus, I can say that call center agents are not just the average Juan dela Cruz not that I am undermining somebody or what. I am just expressing an opinion. OFWs get a lot of privileges because they more dollars. I think a little bit of respect is fine also for people in the BPO industry. It starts with removing the prejudicial term of “AIDS” infected. Because come to think of it without them or us, this country could never be as such at least economically speaking.  

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