PNoy's 4th SONA: Ruled by INSENSITIVITY

 by: Silver Cepeda

 

 https://fbcdn-sphotos-e-a.akamaihd.net/hphotos-ak-frc1/998525_521423154578169_142664815_n.jpg

FACTS:


"MANILA, Philippines (Xinhua) - The Philippine business process outsourcing (BPO) will continue its upward momentum, with annual revenues seen hitting $16 billion this year as the country remains one of the world's top BPO destinations.
source:" (www.philstar.com)

"The BPO sector has been able to exploit the high-skilled segment of the Philippine population, with its strong English-language capability, and service-friendly personality. It accounts for 15% of the country's exports of goods and services, and the Philippines is now the third largest BPO destination after India and Canada."
source: www.asiancenturyinstitute.com

"Though BPO and IT-related activities accounted for a growing slice of GDP last year and provided employment for 525,000 people in the Philippines, the UNCTAD report noted that more needed to be done to maximise developmental benefits from NEMs so as to protect against what it called their 'footloose' nature."
source: www.bpap.org

 SAD FACTS:

Philippine politics was my game in College. How I wish I still have the flare of that 18 year old youth. Honestly, I know it was the 4th State of the Nation Address of the President today July 22, 2013. Perhaps I got tired of hoping. For the heck of it I turned on the Television. I was waiting for the words "Call Center". Before I cared so much about the country with the feeling that I can save it. However these days, I am satisfied to care about the sector that I work. I wanted to know if there will be changes or at least additional benefits for us. Thus, I waited!

With the facts mentioned above I could not help but wonder if the President knew about it. I mean, he has been thanking people for their achievements. He has been mentioning people from his cabinet. He forgot to express his thanks to the 525,000 people working in the BPO industry. How can he miss that? You might ask, "what does he want? why is it a  big deal?"  $16 billion dollars that's a big deal. That's an amount that cannot be brushed off. Yes, it's not that big compared to the revenue generated by the OFW sector. Don't get me wrong, my father is an OFW. I just felt that the efforts of all my colleagues in the industry is nothing when he said nothing. Well, I guess being in the second spot means you'll be ignored.

Working in a BPO is not easy. It's not something that you want and can just jump in. No! To be part of this industry takes skills. I work in a call center and I know how well we pick our agents. Once you are accepted and would come to work your problem does not end there. Each center has it's own metrics, hit or get fired! In  addition, you normally come at night. Since the call center boom in Philippines the transportation industry adjusted well. So we have 24hr jeepney routes in major cities. But with it comes the 24hr risk of being robbed. Criminals became flexible and would normally target us because they know about our high end phones, gadgets and thick pockets. Now if you manage to avoid this, it's not yet over. The rise of the industry gave way to fly by night centers. These are the worst. They have agents who work and then the next day they shut down or would change name. Overnight their agents are unemployed. We are also not exempted to the fact that some companies would not even remit our mandated government contributions like Phil health, Pagibig and SSS. It's a painful discovery because when you need it and it's there that you can't use it because the company that you worked for is has been deducting you but not remitting. That's not all... There is that health hazard that makes the job harder.

I hope I was able to establish the fact that this is not an easy fix to be here. We push hard so that our families would have that "above poverty"  kind of meals per day. In doing so, we help the economy. In doing so, we help the retail, taxi, house/boarding house industry. Don't you think we deserve the President's thanks? Not mentioning us seemed that he forgot us. It's not just the thanking that I'm disappointed. PNoy mentioned priority bills that would help the army and the rest of the populace. But he forgot to mention the "Magna Carta for Call Center Worker Bill". So I don't know what more to think.

sources:

http://www.bpap.org/media-room/214-the-phil-better-business-process-outsourcing

http://www.asiancenturyinstitute.com/development/203-philippines-opportunity-point

http://www.philstar.com/business/2013/04/02/926266/phl-bpo-industry-revenues-hit-16-b-2013

http://newsinfo.inquirer.net/439769/santiago-refiles-magna-carta-for-call-center-workers-bill

Halloween 2012: A night of FUN with eBusiness BPO Inc

by: Silver Cepeda

Nov 02, 2012  at 10:00 PM (Cebu Time) I entered the office. The atmosphere was different. Agents are vigilant to the people entering the doors of the company. They were checking out the costumes of their colleagues. The comfort rooms are filled with them preparing for the event. For a moment there, I thought I was in the dressing room of a Las Vegas show that was about to run. Well, it was I think in par! The traditional Halloween run for eBusiness BPO came to life at 10:30 PM as agents on their dress up mode entered the company's doors with funny, cool, hip and scary costumes.  The company's aisle became a catwalk for its agents to walk and present their creativity. Yes, it has been the tradition of the company to have this celebration imitating the culture of our American costumers. However, at exactly eleven as laughter boils up to its momentum, we have to stop for awhile. It was time to work and dial in to answer our costumers. 

Nov 03, 2012 at 8:00 AM (Cebu Time), Agents logged out of their phones and revved up for the main event - the costume contest. The company also opened its doors to the children, nephews, nieces, etc. of the agents. It was show time. Kids on costumes. Agents on costumes and even the management with its Team leaders and Managers. This is what you call cooperation. The children went around the Team Leader , Manager and Owner's station asking for treat. I think it was an experience that they can't forget as they fill up their loot bag with candies. I never had such an experience when I was child. So, I think the company's little guests must have enjoyed receiving a dosage of sweets that would last for a week. It was a fun filled event that made one say...

"ITS MORE FUN IN EBUSINESS BPO,INC."

Marlon Llagas

EARTHQUAKES in Philippines: A test of Call Centers’ DEDICATION

Feb 06, 2012 – the central part of Philippines (Visayas) was hit by a 6.8 magnitude (US National Geological Services) earthquake. People were in great panic. Based on my own observation, the whole fiasco started at about 11am in the morning. I was watching the news when suddenly I felt that the whole house was shaking. At the 30^th second of the event I felt the urge or the necessity of going out for safety. When everything settled down, GMA News TV announced the earthquake for national consumption. Highly notable was the tsunami alert raised by PHIVOLCS (the geo department of Philippines). It was an alert level 2 – a low one. A couple of minutes after, I heard screams of people announcing that the water was at E-MALL. The said mall was like a kilometer away from where I live. I got out again and noticed the crowd in a frantic mode. It was panic time. Children were being dragged or carried by their parents and at the same time some are crying. Some people were staring at the sky as though they are waiting for something to appear. Hours after this, the whole area calmed down for a reason that I can’t still figure out. Nevertheless, the ground felt like an expectant father – shaking from time to time. People were still vigilant and nervous even up until now.

Feb 06, was a day that consumed many lives. The populace that lived near the epicenter of the earthquake was badly hurt. It was life costly and traumatic for everyone. Though we are far life as we all know it here in Cebu did not function as normally as it should be.

During hiring orientation in the call centers that I worked with, absence in whatever form or reason is highly discouraged. Actually, it is an action met with hostility. Any center supporting all kinds of L.O.B. knows that absence is indeed something that hurts revenue. Less of this would mean more income for the center. Hence, such action is not tolerated or dealt with aggressively. February 06 was the day when this concept was put to a test.

The dilemma. Classes were suspended during the morning. A lot of people were still on a state of shock. Some brought their families on top of mountains to make sure that they are safe if indeed the feared tsunami comes. In spite of its lifting after two hours since it came to existence, the said alert remained to linger on. This was the situation. For an industry like the BPO or the Call Center such event should not cause any absences – theoretically. Nevertheless, as an industry played and controlled by human factor the theory (even how noble it is) cannot stand when agents themselves don’t show up out of fear – the center shuts down. I mean any boss would not be able to balance revenue versus the human concept of fear. Talking to an employee who did not report to work on the said day she answered the million dollar question as to why she did not report to work. She said, “my daily wage of six hundred pesos would not be able to compensate if something happens to my family”. This is indeed a position worth talking about but one that was answered by some centers.

We know by now that the earthquakes (plural) that happened on the 6^th of February caused some centers to have a high absence rate on that day, some on a skeletal form and yet some shut down. In Ayala for example a big call center housed in Cebu IT tower, employees were asked or did not go to the office. The center shut down. On the same building another center suffered the same situation or was forced to shut down due to the situation that was apparently posing as a standing block. A rumor has it also that some centers have the same fate located in Mango Ave and I.T. Park. This is based on my knowledge and I would love to be corrected if ever there is a need.

On the night of Feb 06 though, a remarkable call center was operating at 95% of its employees. In fact, they were the ONLY center operating in Cebu IT Tower. If ever there are other entities in that building they are not able to match the rate that this center had. Their attendance was almost as perfect as possible. It was another day in the office for the agents working for the center. They may not have the same perks offered by a call center in IT park that considered the day’s work as overtime and of course with a different rate. But these people for the company named EBUSINESS BPO INC was there. The employees were there for no other reason but because they wanted to work. With the permission of the owners of the center, I asked an agent as to why she reported to work. She said, “if I don’t go to work, who will answer the phone? Who will help our customers?” Having said so, I talked to their Business Development Officer as to the reaction of their clients. He simply said, “they were amazed with our agent’s dedication.”

Dedication, a word that is hard to get by these days. It is so because a Filipino employee has a lot of centers as an option. So if, he/she does not like the current that he/she works with. He or She can go somewhere else and be accepted by another. With such situation people can leave an organization or company if they would like to do so. In addition, on such day when the populace of Cebu were in great fear and turmoil it was understood if they would not be able report to work – humanely speaking. Thus making the action of being able to work and make the center operate is indeed a show of dedication to the company. There are other call center agents who reported to work on the said day but I would like to commend that EBUSINESS BPO was able to operate properly because of its dedicated employees. Kudos!

EBUSINESS BPO INC. has proven herself that she can support the needs of her clients. A kind of support at a rate beyond normal circumstances. February six, two thousand twelve marked that day as an example of this center’s DEDICATION. So if I am a client considering centers to handle my account, I would say that this center has an A+. I am just making a comment and not advertising.

US Anti-Outsourcing Bill: A Challenge?

picture source: http://www.businesspundit.com/obamas-tax-breaks-and-outsourcing/

January 7, 2012 - EBusiness BPO's Leadership workshop. Our facilitator, mentioned that the looming problem for BPO or Call Center companies is the "US Anti-Outsourcing Bill". I am not a lawyer. However, my simple critical mind tells me that this future law aims to bring back outsourced services to the United States. Thus, we loose our jobs!

Communication Workers of America has 700,000 members. On its ranks are 150,000 customer service representatives. These are the people who were greatly affected when outsourcing became a global economic trend. A decision made by corporate executives to lower down labor cost. It affected many people on both ends of the world. A lot of lives were changed including mine.

Philippines - a country torn by major political divide. The effects of such atmosphere is felt on the country's up and down economic struggles. One day we were Asia's Economic Tiger. And then suddenly, we slumped down and was part of the elite list of third world countries. We became a country that made a mark during the 70's and later as a nation with many OFW's. This economic downpour stopped when the BPO Industry came in. 

350,000 people are employed. Lives changed as mentioned. The industry offered hope amounting to $11 Billion dollars as of 2011. A big amount enough to stabilize a country like the Philippines. It made lives better not only for the employee but for others in general. I think it is safe to say that it was a life saver though I am not an economist. 

I have been with the industry for five years. I have gained some degree of experience when it comes to how lives are lived here. Now that this Bill looms over our bright horizon - I am perplexed. A Filipino call center agent would instantly loose if the debate starts. 350,000 people would not matter to politicians buying out votes for the 2012 US Elections. We would be like an old version of the television - ON MUTE! Here something to consider. Unlike American Labor Law, Filipinos do not receive unemployment benifits. If we loose our job, then we loose it for good and we do not receive anything from the government. We are left with nothing. Creators of the Bill would justify further that they will not transfer it. But then, they would discourage it. This basically works the same way with the prior argument. 

I once had a customer. She had an internet connection problem. Her name was Sandra. She called her internet service provider's toll free line. I received the call. This was how our conversation went.

"Thank you for choosing..."

Customer cuts off..

"Oh, thank you a Filipino!

"uh, okay. What seems to be the problem?"

"There is a problem. And I actually want to talk to a Filipino agent."

"Oh! May I know the reason why, mam?"

"Because you guys are patient compared to Americans."

I wish I can let you listen to the recording. But I can't because I can no longer pull it out. I cannot reveal the company's name also. But our client was one of the biggest Telecommunication Company in the United States. These kind of calls give us the reason to move forward and be inspired to serve our American customers better. If the debacle is about customer satisfaction based on service delivery and completion - Filipinos can compete. But the kind of competition wherein the field is leveled and fair. A competition wherein we are not looked down or is not about outsourcing. But if the whole thing is done through "their" public opinion then it is settled. 

The Anti-Outsourcing Bill poses as a challenge.I want to see it in a different way. It is for me a chance for the creators to look at the issue on the worlwide stage. I know as representatives they have to take care of their constituents. I understand that they have to be mindful of their welfare. However, consider this thought. Who would you choose? An employee who can deliver Customer Satisfaction but requires high payment. Or an employee who is a College Graduate, CAN deliver an excellent Customer Satisfaction, CAN easily adapt to the nature of the businesss and does not require high cost payment. I think it's logical to choose the second one. 

info sources:


http://www.firstpost.com/politics/anti-outsourcing-us-bill-targets-indian-call-centres-161456.html


http://getrealphilippines.com/blog/2011/12/us-anti-outsourcing-bill-why-filipinos-should-be-worried/